There are some who still believe that outdoor advertising is all about billboards. While billboards are still a powerful component, outdoor advertising goes beyond just billboards. Rooftop billboards, unipoles, hoardings, building wraps, prismavision billboards and digital screens are now being introduced as new media tools to incite, reach, capture, and engage your target audience.

Encyclomedia have now acquired the license to use STREACH on all its’ formats, as an initiative to provide our clients with benchmarks of their OOH investment against TV, Radio and Digital, calculations of CPPs and Cost Per Unique User reached and use those calculations to benchmark them across all channels, become more efficient in choosing and/or buying their OOH inventory, reactivate outdoor investment with clients who have been out of outdoor media for long, as well as lead in providing a measure of accountability to the buying and selling processes.

Measuring Attribution and Viewability

Businesses want to know that their marketing budget is well-spent. Hence, marketers and advertisers demand data to prove that their campaigns are a worthy investment. Understanding the number of consumers that viewed your ad and its impact on their purchasing decisions is crucial in every marketing campaign. However, thanks to the ubiquity of mobile devices and leaps forward in geospatial data analysis, OOH measurement and attribution has become more accessible and accountable than ever before.

Data Attribution in OOH

Data-driven attribution is made possible through the collection of anonymous cell phone location data. Advertisers can leverage this anonymous mobile data to estimate the number of people that saw an OOH advertisement (e.g. a billboard or rooftop…) and measure the advertisement’s impact on future behavior. Along with more in-depth measurements, OOH data attribution reports typically include the number of exposed devices, device visitations at relevant points-of-interest, and audience demographics.