TIps To Create Successful OOH Advertising
Keep It Simple
For outdoor advertisements to have a maximum impact, it must be straightforward and to the point. Your ad should focus on the one big idea with the basic three elements:
- A unique picture that best describes your product or service.
- A brief and captivating line that talks about the product, service or company (keep it to a maximum of seven words).
- Your company logo and contact information
The Text Must Be Big and Readable
Using large and bold texts helps the audience comprehend the message from a distance. Always use legible fonts with proper spacing between words and lines to enhance visibility.
Use Contrasting Colours
Using high contrast colours definitely works better for an outdoor ad. The use of high contrast colours increases the readability of the design from a distance and combinations of colours is said to spark ideas and emotions.
Project the Advertisement
Using compelling pictures will help motivate the viewers. They identify and remember ads when they can associate it to the product or service advertised. Use gripping imagery to help make a lasting impression.