It’s 2020 & Outdoor Advertising is here to stay - Encyclomedia

It’s 2020 & Outdoor Advertising is here to stay

Traditional vs. digital outdoor advertising
June 4, 2020

It’s 2020 & Outdoor Advertising is here to stay

The truth is quite simple. Outdoor advertising is home to some of the most vibrant and notable marketing campaigns seen to date. Even with the abundance of various other mediums for traditional advertising the world has seen, one has to agree that outdoor has the ability to surpass all the bars through bold, eccentric and creative campaigns that more often than none, grabs the attention of the consumer.

The business of Encyclomedia, ‘Your Most Reliable Media Partner’, is built on the provision of strategic innovation of services and products to enhance and subsequently spark public interaction and interest. As one of the well-known Outdoor Advertising agencies in the Kingdom of Bahrain, Encyclomedia keeps people connected and updated with their brands through the strategic placements of over 60 billboards spread across the Kingdom as well as on the King Fahd Causeway (KFCA).

Dynamic billboards are taking over, owing to the constantly changing infrastructure and lifestyle. Being the only advertising agency in the Kingdom to have incorporated Out-of-Home (OOH) and Outdoor Advertising on KFCA, we have recently introduced Digital Outdoor Advertising to the market. This concept of advertising takes things a step further by engaging the public as well as simultaneously delivering the purpose of the advertisement across to the real-time target audience.

Digital Outdoor Advertising in the form of LED screens plays a key role in supporting Bahrain’s smart city initiatives. It provides a platform that allows for more flexibility in terms of delivery of content.

Considering the increased ability to deliver a more creative and visually appealing content through various forms of OOH and DOOH platforms, it is safe to say that the power of outdoor advertising will continue to prevail.